Roy Haverkotte
Equipment Expert, Tech Enthusiast, Mountain Biker.
25+ years of connecting people with the right machinery, worldwide.
With over 25 years of global experience in the used equipment market, I specialize in connecting business owners and contractors with the exact machinery they need. I leverage a deep international network and a proven track record to provide expert advice and seamless sourcing, ensuring that whether you are buying a single machine or expanding a fleet, you have a reliable partner in your corner.
My approach is fueled by a genuine passion for technology and mountain biking. I apply the same precision I find in tech to streamline my sourcing process, while the grit and focus I use on the MTB trails drive my persistence in finding the right deal for my clients. I don’t just find equipment; I bring a high-energy, technical perspective to every challenge to ensure your business keeps moving forward.
💬𝗟𝗲𝘁`𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻! 🔔𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲, 𝗹𝗶𝗸𝗲 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝗺𝘆 𝗽𝗼𝘀𝘁𝘀.
History
The Evolution of Expertise: From Grease to Algorithms
My career didn’t start with a business plan; it started among yellow steel, grease, oil, and the roar of engines. I grew up on the foundation my father built in the 1970s, where hard work and a man’s word were the only currency that mattered.
By the late ’80s, I was learning the trade from the inside out in the field and on the shop floor, turning wrenches and mastering the mechanics of how machines truly behave in the field. This “hands-on” heritage is what allows me to see what others miss.
Following my time in the field, we established our family business in 1997, marking the start of my journey into sales and marketing. The systems I pioneered back then have been continuously perfected, serving as the high-tech foundation I use today.
Today, I’ve transformed that lifelong technical foundation into a high-performance sales tool. In our advancing world, I don’t rely on luck; I utilize a sophisticated digital ecosystem, powered by AI-driven insights and the automated frameworks I’ve been perfecting since the late ’90s to source machinery with surgical precision. I bridge the gap between “old-school” machinery and “new-school” efficiency, making international trade smarter, more transparent, and faster for my clients.
I don’t offer polished sales talk but a unique advantage: the eyes of a technician who knows how a machine is built, and the mind of a tech enthusiast who knows how to find or sell it anywhere in the world. Whether you need a crusher, chipper, grinder or a shredder, I ensure you get a machine that works, proven by experience and powered by today’s best technology.
My Hobbies
WRC Rally
Mountainbike
Tech & AI
Consultancy and Advice
How I can help you positively impact your business!
Whether you need an accurate equipment valuation, deep-dive market research, or a roadmap for lead generation, I provide the clarity needed to make decisions with confidence. I bridge the gap between traditional equipment trading and modern data-driven strategy. I help my clients through three core pillars of consultancy:
Global Strategic Consulting: Expert guidance on procurement, valuations, and international import/export. I provide you with information about online and offline auctions, inspections, and management consulting to optimize your operations.
Market Research & Analysis: I serve as a Subject Matter Expert (SME) for research firms and marketeers. Through surveys, reviews, and deep-market analysis, I translate complex global trends into actionable business intelligence.
Digital Growth & Lead Generation: I work with models that drive sales. From content strategy and email marketing to advanced WhatsApp and social media lead generation, I leverage the systems I’ve been perfecting for decades to put your brand in front of the right buyers.
I don’t offer “fast talk”—I offer a partnership rooted in technical intelligence and a proven global track record. If you are looking for a consultant who knows the machine, the market, and the modern systems to connect them, let’s talk.
Used Equipment
Marketing & Sales
I can help you search, find, buy and/or sell used recycling equipment.
Need remarketing for your used machines? I am a systems expert, with crm experience and seo/geo, wordpress specialist.
Market Consultancy
You have a customer and are a research company?Need to know about global markets, sales and marketing. Marketeers, researchers, business owners, corporate salesman, connect with me and tell me how i can help you!
Business Advice
You are struggeling to find customers, markets, systems or need someone to talk to about used equipment?
Contact me and let me have a positive impact on your business.
About Me
Equipment Finder and Sales Expert | Consultant & Advisory services | Mountain Biker | Tech Enthusiast
Work Experience
2026 –
Stoevelaar Machinery is a manufacturer, sales & service organisation. They sell shredders, grinder and chippers for the sawmill and biomass industry.
2021 – 2025
Findeq was a global player for used recycling equipment. The platform is findable, searchable and contains many machines from end-users, traders and dealers in Europe.
1997 –
I am available for consultancy, advisory, research, or survey jobs. I can provide insights into the Dutch, European, and global markets, auctions, equipment traders, sales, import, export, and more.
2015 –
H.H. stands for my christian name, Hendrik Herman, but also stands for my dads name: Harry Haverkotte. I am proud to continue that name so it keeps the Haverkotte trading legacy alive.
2017 – 2021
The Haverkotte family sold Prima Equipment to Van Der Spek vianen. Dutch dealer for Powerscreen, Lindner, Peterson, Terex, Fuchs, Hyundai, Dynapac, Telestack Equipment.
2010 – 2016
Emeco International left Europe in the economic crisis years. The Haverkotte family bought the equipment left in Europe back and founded Prima Equipment.
2006 – 2010
The Haverkotte family sold the Euro Machinery business to Emeco International PTY from Australia to form the new Emeco Europe, a rental comany for medium and large mining equipment in Europe.
1997 – 2006
In 1997 Harry Haverkotte founded Euro Machinery with his son Roy later in 1999 joined by Erik Brand. Together they managed to grow the company and sell lots of Used Caterpillar, Komatsu, Hitachi and Tamrock Equipment worldwide.
1990 – 1997
TSM / EMV Baumaschinen was a major rental and service operation specializing in heavy earthmoving equipment in eastern Germany.
Business Cards
LinkedIn Recommendations
Kjelt Marissen
MPP United
Project Manager
Roy did an exceptional job on a project we did with him. He is a well organized and intelligent with a great skill to analyze and summarize ideas. Always maintains very good relation with co-workers and clients.
Jethran Roeten
Prima Equipment
Used Equipment Manager
Roy is a hands-on manager having more than enough knowledge and experience to tackle day to day business and strategic issues very effectively. He is very motivated and eager to maximize company output.
John Stancil
Ring Power
VP Heavy Construct. Div.
Ring Power has purchased equipment from Roy and we were very satisfied with the whole purchase process. Roy was honest in his description of the equipment and professional through out each transaction.